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THE 5 DON’TS OF SEO – A QUICK GUIDE

aftab — Thu, 14 Mar 2019 11:34:06 +0000

THE 5 NOTS OF SEO - A QUICK GUIDE

When designing an SEO friendly website, there are many Do’s and Don’ts to keep in mind. Among these Do’s and Don’ts is being compliant with webmaster guidelines that are put in place by search engines. This list includes a few of the most common “Don’ts” along with suggestions from Google.

1. Don’t Deceive Your Users – Make pages primarily for users, not for search engines. The practice of presenting different content or URLs to users and search engines is commonly referred to as “cloaking.” Some examples of cloaking include:

Serving a page of HTML text to search engines, while showing a page of images or Flash to users
Serving different content to search engines than to users
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2. Don’t Deceive Search Engines – Avoid tricks intended to improve search engine rankings. These tricks may include but are not limited to:

Hidden text
Hidden links
Cloaking
Sneaky redirects
A good rule of thumb is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”

3. Don’t Participate in Link Schemes – Everybody knows that links play a big role in ranking your site in search engines. What everybody doesn’t necessarily know is that the quality and relevance of links count much higher than the quantity of links. Participating in link schemes can negatively impact your site’s ranking in search results. Some examples of link schemes can include:

Links intended to manipulate rankings
Links to web spammers or bad neighborhoods on the web
Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you”)
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4. Don’t have Duplicate Content – Creating multiple pages, sub domains, or domains with substantial duplicate content can result in a drop in rankings or even removal from a search engine’s index. Here are some suggestions on how to handle duplicate content issues:

Consider blocking pages from indexing (robots.txt)
Use 301 redirects
Use top-level domains (www.domain.de vs. www.domain.com/de)
Minimize similar content

5. Don’t Keyword Stuff – Keyword Stuffing refers to loading a web page with keywords in an attempt to manipulate a site’s ranking in search results. Typically, keyword stuffing will be found in lists or paragraphs of keywords, hidden text, hidden in title tags or alt tags. This practice results in a negative user experience and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

Following these guidelines will get you going on the right track to having an SEO friendly website which will help search engines find, index, and rank your site.
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Web Design or Web Development, What’s The Difference?

aftab — Thu, 14 Mar 2019 11:23:55 +0000

Web Design or Web Development, What’s The Difference?

We can tell by looking at our Google Analytics that businesses are searching for both Web Design Company and Web Development Company. Nowadays these terms are virtually interchangeable as “web companies” alternate the way they describe their services. The truth is that the terms reference two fundamentally different aspects of the website building process requiring two unique skill sets. Why is it important that you know the difference as you look for someone to design and develop your company’s website? Let’s see if we can provide some clarity.

Web Design vs. Web Development In A Nutshell

In essence, web design refers to both the aesthetic portion of the website and it’s usability. Web designers use various design programs such as Adobe Photoshop to create the layout and other visual elements of the website.

Web Developers on the other hand, take a website design and actually make a functioning website from it. Web developers use HTML, CSS, Javascript, PHP and other programming languages to bring to life the design files.
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Web Design – A Closer Look

Web designers must always begin by considering a client’s website objectives and then move on to an Information Architecture (IA) to set a website’s information hierarchy and help guide the design process. Next, web designers can start creating wireframes and finally move to the design stage. Web designers may use several basic design principles to achieve an aesthetically pleasing layout which also offers excellent user experience.

Design Principles

Balance – It’s important for web designers to create a balanced layout. In web design we refer to heavy (large and dark colors) and light (small and lighter colors) elements. Using the correct proportion of each is critical to achieving a balanced website design.
Contrast – In color theory, contrasting colors are ones placed opposite one another on the color wheel (see also complementary colors). Web design offers a few other areas where contrast is applicable. Designers look at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website.
Emphasis – We touched on this a bit when discussing contrast. Emphasis is a design principles founded in the intentional “highlighting” of certain important elements of the website layout. It’s important to note that if you emphasize everything on the page you end up emphasizing nothing. Imagine a page in a book where 80% of the content is highlighted in yellow…does anything really stand out? This is the time to take a look at that Information Architecture for direction.
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Consistency – Also called repetition or rhythm, consistency is a critical web design principle. For example, clean and consistent navigation provides the best user experience for your website visitors.
Unity – Unity is the relationship between the various parts of the website layout and the composition as a whole. Based in the Gestalt theory, unity deals with how the human brain visually organises information by grouping elements into categories.

Web Development – A Closer Look

Web developers, sometimes called programmers, take the design created and build a fully functioning website. To put it (very) simply, think of the design as a non-interactive “picture” of a website. Developers take that design and break it up into it’s components. They then either use just HTML or a more dynamic approach incorporating programming languages such as PHP to develop the various website pages. More advanced web developers may choose to utilize a Content Management System (CMS) like WordPress or Joomla in order to streamline development and allow clients an easy way to maintain and update their website.
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Web developers may convert a static layout into a dynamic website by using image and content sliders, active states for links and buttons, and other interactive elements.

Final Words

Small- and medium-sized companies looking for a website or a re-design of their existing website may be confused by the blurred lines surrounding the terms “Web Design” and “Web Development.” Although there are individuals that are able to do both, many companies have dedicated designers which create the website layout and then hand the design files over to a programmer who completes the development stage. Hopefully this article will help clear up the common misconception that design and development are one in the same.

Your Turn
Do you agree that design and development are two different things?
Are there other differences we neglected to mention?
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Web Design Facts that Will Blow Your Mind

aftab — Thu, 14 Mar 2019 11:15:13 +0000

Web Design Facts that Will Blow Your Mind

If you truly want to understand the web design process, you must look beyond just the outward visual appearance of a website. Very few visitors consider what happens behind the scenes of a website, as different web browsers interpret code to display that site on the screen. Extra milliseconds of loading time, browser variations, the age of the code, and the content itself can completely change a user’s experience and resulting behaviors on a website. Let’s take a look behind the curtain to learn about some of the most surprising and amazing aspects of web design.

1. All web browsers render websites differently

When you look at a website from your home computer using Google Chrome, it might be a completely different experience than your friend has when she browses the same website through Safari on her iPhone. Why does the same website look so different across various browsers? It all depends on parsing and rendering, or the way that browsers translate code and display it on your screen. Some browsers will load the code in a very specific order, and sometimes browsers won’t recognize certain code at all. For more detail on this, HTML 5 Rocks has an excellent breakdown of how each browser parses code and renders it on the screen.
Browser differences can make it tricky for you to create a website that provides a great experience to everyone. That’s when professional web designers step in. They are familiar with HTML and CSS standards, known browser issues, and the ways to work around potential hurdles. It’s a web designer’s job to ensure that your website looks good and functions properly across many different browsers. They also perform extensive browser compatibility testing to identify potential issues, and establish necessary fixes for those issues, before a website goes live.
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2. Design dictates where users will focus on your website

The Internet has forever changed the way we read and browse content. According to the Nielsen Norman Group’s report, “How Users Read on the Web,” successful websites with a clear and scannable layout have a 47% usability improvement. If a visitor can’t skim through your website and identify key information quickly, they are likely to leave and visit another website instead.
Web designers strive to create sites that direct viewers to the most vital information, such as an online store, your company’s blog, an organisation’s history, or other content important to both them and you. Web professionals can also use heat maps and analytic tools to see which buttons and links are popular so that they can continually improve the user experience with future updates on the site.

3. A two-year-old website may be too old

Web designers work hard to keep up with the breakneck pace of technology. Since the web browsers and devices being used to access websites are constantly changing, the way that those websites are designed and developed must change as well. To remain current and relevant, digital professionals must stay on top of the latest coding standards, browser compatibility updates, and search engine algorithms. An outdated website runs the risk of not displaying properly in the web browser, having unexpected formatting issues, or not showing up effectively in search engine results. For this reason, a site that is even two years old may be antiquated if it has not kept pace with these changes.
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4. Templates will restrict what you can do with your website

Many people turn to website templates as an “easy way out.” Pre-packaged templates often allow anyone to create a website with little to no coding knowledge. Unfortunately, companies can lose credibility by relying too heavily on templates, which typically include bloated code and unnecessary design elements. Trying to force a template to do something new can make it look patched-together, like a Frankenstein website, and that is if that template will even allow for those needed changes. Many templates are notoriously inflexible in what they will allow for, meaning your site may be painted into a corner. Your organisation can benefit the most by having a web presence that is custom-made for your needs and the needs of your customers.

5. Your website’s code helps it to appeal to search engines

You could have the most visually-stunning website in the world, but it won’t matter if you don’t have an audience to view and use that website. Web professionals make sure that the way your site is coded will help an audience to find your website when they type certain keywords into Google or another search engine. The way that the website is coded even affects how your search engine listings look, from the title of the web page in the search results to the small description of your site that appears below the title. Search engines can be a great source of new traffic your website, and there are many additional steps that can be taken on a site to fully optimize if for those search engines, but it all starts with coding best practices and ensuring that the foundation of your site in conducive to a good relationship with the search engines.

6. Images and videos can have a positive or a negative impact on your website

Multimedia content, including images and videos, can be a powerful part of a website, but if used improperly, they can also significantly damage a website’s performance. Large image and video files can dramatically slow down the loading time of your website. When visitors have to wait too long for a page to load, you risk them growing impatient with the site and abandoning it altogether. To ensure that any multimedia content that is used on a site engages visitors rather than drives them away, web designers must use images and videos that are optimized for websites. These optimized files will ensure that your page loads quickly while still offering that rich imagery or video content.
Web professionals also avoid outdated multimedia formats, such as Flash, which aren’t supported by many of today’s mobile device platforms. Instead, they favor current standards, like HTML 5 video, so that people can access your media from the widest range of devices possible, including computers, tablets, and smartphones.
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7. A good website design ranges between $500 – $5000

A pricing info graphic by Incion reveals that a good website design can cost between $500 to $5,000. If you’re surprised at this range, consider the number of hours and collective brainpower that goes into optimizing websites for search engines, making content accessible across browsers, and improving overall performance by speeding up your website’s loading times. Designers often rely on specialty software and robust tools to ensure that a website’s code functions the way its intended while displaying well.

8. There’s a big difference between responsive and mobile web design

Most people don’t think about the seemingly magical website conversion that happens when they switch between their smartphone and computer. These are two very different approaches to shifting screen sizes, either mobile design or responsive design.
Mobile design is restrictive. It serves up a separate, and often limited, version of your website that can be used on smartphones and tablets. However, because mobile websites generally provide visitors with the bare basics that the site has to offer, they won’t get to see the full glory of your web design or use it to its full potential.
Responsive design is extremely flexible, allowing websites to resize and re-flow their layout based on the visitor’s screen size. This gives visitors a consistent experience from large-screen, high-resolution monitors all the way to the smallest smartphone touchscreens, while also having an experience that is suited to each of those individual devices. Responsive websites will simply adapt to their environment, while maintaining the same stunning images, typefaces, and navigational options.
The complexities of web design are indeed mind-blowing, requiring a high level of updated awareness and attention to detail to create the best website possible. Keep these facts in mind as you move forward with your own web presence!

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Tips for starting a successful business

aftab — Thu, 14 Mar 2019 11:02:06 +0000

Tips for starting a successful business

As an entrepreneur starting a new project or venture, you’re likely to face many challenges. You’re not alone — other entrepreneurs from Latin America and the Caribbean have been there. Here is some advice they share for starting a new venture.

Be ready to seize opportunity

Timing is key for starting a business. If your startup isn’t ready for prime time, keep learning and working, says Alejandra Bazoberry, a strategic planner at Bolivia Rural, a digital communications company that seeks to address the needs of rural Bolivians and the local development organizations that support them.

Bazoberry advises getting more experience while you work on your product. For example, take classes to develop new skills or work in a company while saving money for your startup. “Be prepared to take the opportunity” when the right time comes to start your business, Bazoberry says.

Prepare a business plan

When José Sánchez founded his startup, he was so focused on building his platform that he didn’t think about how he would make money. He neglected to map out a formal statement of business goals, reasons the goals are attainable or plans for reaching them — key ingredients of a typical business plan.
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Focus on creating a solution that solves the problem at hand, but also “think about the money,” says Sanchez, who co-founded Poliglota, a platform in Chile that connects people worldwide to learn languages via conversation groups.

Defend your product

“Know your product and be willing to defend it tooth and nail,” advises Triston Thompson, who is a partner and information systems architect at Intellect Storm, an IT and marketing solutions provider in Guyana. If you don’t believe in your product, Thompson says you’ll have a hard time getting others to believe in it.
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It’s also good to surround yourself with positive people “who will build you up and not tear you down,” says Thompson.

Assess your product’s impact

Consider the potential impact of your product or solution before you launch it.

“Think about and listen to every actor that’s going to be involved, whether it’s the environment, the community or politicians,” says Sofia Cruz, the founder of Mexikatekatl, which connects local artisans with businesses in Mexico that buy and sell their goods.

“Try to create a project where you can see the benefit to everyone from the beginning,” Cruz says.

Find a mentor

“Search for a mentor who will push you toward your goal,” says Kheston Walkins, founder and director of Raiora Data Services, which provides digital publishing and marketing solutions in Trinidad & Tobago.
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When Walkies was working on starting his company, most of his friends didn’t understand what he was doing. Looking back, he thinks having a mentor would have helped because that person will look after your best interests and give you advice. “The more advice you have” the more confident you’ll be in starting your business, says Walkies
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10 Website Mistakes to Avoid – Small Business Tips

aftab — Thu, 14 Mar 2019 10:45:47 +0000

10 Website Mistakes to Avoid – Small Business Tips

A bad website can be detrimental to your business so you’ll want to avoid as many website mistakes as you can. 75% of consumers admit that they will judge a business’s credibility based on how good their website design is. For the most part, you will only have about 15 seconds to gain a visitor’s attention before they leave, so you’ll want to make sure that you leave the best first impression possible.
Webihouse compiled 10 mistakes for you to avoid when putting your website together:

1. Out-of-date business information

If you make the mistake of not keeping your business information up-to-date on your website then you could miss out on a lot of potential visitors and customers. Not having contact information at all can hurt your rankings on search engines, but having contact information that matches your whose information can actually give your search rankings a boost.

When customers look at you contact/business information they expect it to be correct and if they contact an email address that is no longer in use or call a number that no longer belongs to your business, or even go to an address that your business no longer occupies, they are going to get frustrated and most likely not use your services or visit your website again. Avoid the mistake of using out-of-date business information and your visitors will thank you for it.
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2. Too much text

A giant wall of text can scare readers away. Most people on the Internet want their answers fast and they don’t want to have to search through long paragraphs to get them. That’s not to say you can’t have in-depth articles, but you need to break up the text with smaller paragraphs, headlines, and images where applicable.

You can use various applications or websites to help keep your copy clean and to the point. One app you might want to try is the HemingwayApp, which will let you know if a sentence is too long or complicated, if something could be said more simply, and other tips to perfect your content for easy reading.

3. Bad images

Having bad images or poor product photography on your website can be a huge mistake and cost you visitors, customers, and overall search ranking. Images can be very beneficial to your website, but they can also cause a lot of problems.

If you don’t optimize your images and resize them they can cause your website to slow down and lower your search ranking. If you use poor quality images you can scare visitors away in an instant. What do bad images look like? Blurry pictures, bad lighting, or the majority of photos that people use for products on eBay or Kijiji.
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If this sounds anything like the images on your website, don’t worry, we’ve made an extensive guide on making the perfect product photos for your website. Another thing you’ll want to consider is optimizing your images. Make sure that the photos on your website are not gigantic.

You can resize large images using a photo editor like Photoshop or an online source like picresize.com.Also, name your images something relevant, like “dog-tea-party.png” instead of “image132.png” as search engines actually take into account the name of pictures when ranking your website.

If you are unable to take your own photos for your website there are plenty of places you can find online that have professional stock photos for your use. Take a look at Creative Market, Envato, I Stock, or run your own search to find the perfect photos for your website. You’ll want to avoid bad images on your website at all costs if you want to see consistent viewership on your website.
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4. Being too “salesy”

Aggressive salespeople can often ruin the shopping experience and push possible customers away. Well, that same effect can happen on your website if you are consistently pushing your products on visitors. That’s not to say, don’t advertise at all on your website, but you should have content that is informative or interesting and isn’t just a sales pitch for your products.

Post content like tutorials, help articles, or other pieces that you know readers in your industry would find interesting/helpful. The more valuable content you have that visitors want to read, the more accepting they will be of your sales pitches.

5. Slow load times

Just under half of the people on the Internet expect a website to load in 2 seconds or less and are ready to leave a website if it takes any longer. Patience is not something you can expect of users on the Internet, so you better do what you can to speed up your website. We already discussed resizing images earlier, some other things you’ll want to do is take advantage of CDNs (Content Delivery Networks), remove unnecessary plugins, and use browser caching.

If you want more in-depth information about how to speed up your website you can check out this Host Papa Article that details many tips and tricks to speed up your website along with the tips listed above. A slow website is a guaranteed way to lose visitors, and ruin your search engine rankings, so make sure to avoid this mistake on your website.

6. No call to action

I know, I know, “Didn’t you just say not to be too sale sly”? Yes, and I stand by that, but a call to action doesn’t necessarily have to be about selling a product to people. A call to action is all about bringing people back to your website.

Somewhere in your content, preferably at the end, you should have something that people can press or fill out so that they can be alerted when you publish new content. This can be anything from a follow button on a social media platform, to a subscribe button for a mailing list, and yes, even a link to a product that could help out the reader (but try not to do this too often or be too pushy with the pitch). Try not to use pop-ups that appear when a reader is in the middle of an article as these can be annoying and spams.

7. Posting non-relevant content

Internet users can be some of the most skittish audiences around. If you post something that somebody doesn’t like or isn’t interested in, they might stop coming to your website. Don’t be scared of losing some readers, as this is just a way of life in the online world. The important thing is to create content that will bring more visitors to your website.

Just because there is an interesting piece of breaking news doesn’t mean that it is appropriate to post on your website. If your website is focused on a certain industry, make sure your content revolves around that industry, this will also be great for improving your search engine rankings. If you feel like branching out into another industry, think about creating a brother/sister website where you can post the content for that industry. This way you’ll avoid the mistake of posting non-relevant content on your website.Lahore website design company.

You can check out this Host Papa article for more tips to improve the content on your website.

8. Not marketing your content

Having the most impressive piece of content is useless if nobody sees it. When you have something new on your website, whether it be products, articles, news, you’ll want to make sure that people know about it. One of the best ways you can do this is through social media. In the United States alone, 78% of people have a social media account, which gives you a large audience for you to market to. For more information on marketing on social media check out these articles on Instagram and Snap chat.
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Company.
You should also use some online tools like Google Analytics or Hub Spot to help you figure out what keywords and content will get the most hits on search engines. Once you start to market your content you will notice a big change in the number of visitors, customers, and readers that come to your website.

9. Inconsistency in website design

The design of your website is how people will initially judge the credibility of your website. If you have an amateur look people aren’t going to take you seriously and if your website design is, well, bad, then people are probably not going to trust your website and will look for what they want elsewhere. Bad website design can actually hurt your SEO and your overall rankings in search engines.

You will also want to make sure that your website has responsive web design. This means that your website should respond and adapt to whatever platform or device a visitor is using. Whether somebody is on ios or Windows, mobile or desktop, visitors should have no problem loading or viewing your website.
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Luckily there are plenty of good online website builders available that come at affordable prices and sometimes even free. Most web hosts, including Host Papa, offer a website builder with their hosting plans, or you can do a simple search and pick a website builder that fits your needs. The next step is to pick a theme and stick to it throughout all of your web pages on your website. Consistency and good design are both key when you are building your website.

Take a look at this Host Papa article about finding the best WordPress themes so you can ensure that your website looks amazing.

10. No social media integration

Not giving users the opportunity to use their favorite social media platforms to share your content and products is a big mistake many companies make on their websites. Whether you have a news website, eCommerce shop, or any other kind of website, you should always have an option to share your content.

Adding the ability to share via social media is easy. Most website builders already come with the ability to integrate your social media into your website, others, like WordPress, have widgets and plugins that you can use to add this feature. Take a look at which social media platforms you would like your customers to share your work on and those to your web pages accordingly.

Mistakes are a part of life, what is important is avoiding them where you can and fixing them when they happen. Take a long look at your website and make sure there aren’t any obvious blemishes that could deter anyone from staying and exploring your website. With a website that is built well and filled with good content, you are sure to not only have visitors stay but also return to your website.
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5 top tips for a successful Business website

aftab — Thu, 14 Mar 2019 10:34:51 +0000

5 top tips for a successful website

What are the main factors behind a successful website? Creative Director, Shaun Uthup, gives his top 5 tips…

1. Get the home page right.

This is the most important page. People generally decide within 5 seconds if they want to stay on your site, based purely on the home page design.

DON’T try and say everything on the home page. This is the most common mistake I see. You have plenty of opportunity throughout the rest of the site to explain what you do, so don’t feel you have to say it all on the front cover.
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2. Keep the navigation simple.

Try and rationalize all of your products or services into a few broad simple choices. Your user needs to be able to navigate easily through the site without getting lost or overwhelmed with links.

3. Search engine optimization.

It is vital that your site is on page 1 of Google BUT it must be for the right keywords. Make sure you spend time researching the most relevant keywords for you.

You need to think about the best ways to convert Google positioning into sales. An intelligent SEO strategy can transform the conversion rate of a website.

Your website, and especially your home page, must correlate strongly and immediately with your targeted list of keywords.

Landing pages must be clearly thought out to promote your USPs and explain what you do in relation to your targeted keywords.

4. Web Design, Images, Video and Copy.

Don’t use pre-designed templates and don’t use a web programmer to design your website. Good web design requires an experienced graphic designer.
A graphic designer will know how to brand your website correctly and ensure your key messages are intelligently communicated.
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Quality images and intelligent copy are paramount. Make the copy as concise as possible and try to engage your audience rather than just talk about yourself.

Try and commission your own photography rather than use stock imagery.

Video is becoming more and more important online. A good video can describe your products or services much more effectively than reams of text with a few still images.

5. Social Media Marketing.

It is increasingly important to embrace social media within your online marketing strategy.

When it’s done well, social media can create a more engaging and personal form of communicating with your audience. It also allows you to reward loyal ‘fans’ of your company with exclusive offers or news.

For service businesses, a common tactic is to give away interesting or useful information and then attract an audience for it on sites such as Blogs, YouTube, Twitter and Facebook. If users like this information, they will then read it, comment on it and hopefully share it with their contacts.
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