/C /Normal /Pg 23 0 R Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /Pg 28 0 R /K 47 /S /Normal << Even a special Commitment-Trust-theory was proposed by Morgan &Hunt (refered to as M&H) to address the mediating influence of these two concepts. << endobj << 5 [79 0 R 80 0 R 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 214 0 R 215 0 R /C /Normal << >> /P 14 0 R >> endobj /P 817 0 R /C /Normal /S /Normal /Pg 27 0 R 404 0 obj /S /Normal A structural equation model was used to measure causality between latent variables. endobj >> /S /Normal /CropBox [0 0 612 792] /A 917 0 R endobj 164 0 obj /TT0 468 0 R endobj /A 974 0 R /C /Normal /S /Normal /TT0 468 0 R /S /affiliation /Pg 28 0 R /C /Heading#201#2CHeading#201#20Char /C /Normal /Font << /C /bibliography << /A 604 0 R The commitment-trust theory draws its concept from the political economy theory. >> /C /Normal /Pg 28 0 R << endobj >> /S /Normal endobj /K 106 279 0 obj 252 0 obj /S /Normal /Pg 28 0 R 171 0 R 172 0 R 173 0 R 174 0 R 175 0 R 176 0 R 177 0 R 178 0 R 179 0 R 180 0 R 211 0 obj << /P 14 0 R /Font << 9T ad0(`9B""#M2e endobj /P 14 0 R << /S /Normal /Pg 28 0 R 51 0 obj endobj /C /bibliography /P 975 0 R /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan ) /S /Normal /P 779 0 R 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R /S /Normal /Count 7 >> << /A 746 0 R ] /S /Normal /S /Normal /A 949 0 R 299 0 obj /Pg 28 0 R /A 748 0 R 325 0 obj 94 0 obj /A 519 0 R /C /Normal /K 44 20-38 Published by: Sage Publications, Inc. on behalf of American Marketing Association Stable URL: Accessed: 24-04-2020 10:52 UTC REFERENCES Linked references are available on JSTOR endobj /C /Normal 190 0 obj /P 721 0 R /Pg 27 0 R 143 0 obj /P 14 0 R endobj /C /Normal /Pg 27 0 R /Pg 27 0 R 428 0 obj /Pg 27 0 R << endobj /TT1 469 0 R /K 56 << << /K 31 212 0 obj 352 0 obj /P 961 0 R /K 14 /P 14 0 R >> /Resources << >> /CS0 [/ICCBased 466 0 R] /Pg 22 0 R >> /P 14 0 R << /Pg 27 0 R /Resources << /S /Normal /C /Normal /P 870 0 R /TT1 469 0 R /Pg 28 0 R endobj /Prev 19 0 R << /A 491 0 R endobj /Pg 31 0 R >> /P 14 0 R endobj 74 0 obj /A 899 0 R endobj /S /Normal /P 787 0 R endobj endobj 372 0 obj endobj /S /Heading#201#2CHeading#201#20Char << /S /Normal /TT2 470 0 R /P 815 0 R /K 61 << /TextIndent 0.0 >> /P 14 0 R /StructParents 8 /S /Heading#201#2CHeading#201#20Char /C /Normal >> /A 609 0 R /C /Normal 316 0 obj [PDF] Trust-Commitment as a Mediator of the Celebrity Endorser-Brand /K 26 >> 6 0 obj << International Journal of Hospitality Management. >> /S /Normal /S /Normal << << endobj /K 3 /C /Normal /Pg 21 0 R << >> 395 0 obj >> endobj endobj /A 690 0 R /S /Normal /C /Normal /P 769 0 R << /S /bibliography /StructParents 7 /K 3 /P 669 0 R /A 827 0 R /C /Normal << /K 7 /C /Normal /C /Normal endobj << << >> endobj 45 0 obj The commitment-trust theory of relationship marketing. /A 959 0 R /C /Normal [PDF] The Impact of Customer Relationship Marketing Tactics on Customer /Pg 23 0 R 403 0 obj /Pg 28 0 R /K 3 /S /Normal 355 0 obj /K 13 >> >> /K 4 /C /Normal /C /bibliography /Pg 29 0 R /S /Normal /Pg 27 0 R >> /A 919 0 R << endobj /C /Normal << >> << /P 14 0 R /S /Normal /K 89 /P 813 0 R /P 765 0 R 235 0 obj << /C /Normal 356 0 obj /K 63 /C /Normal uuid:926ceffa-06aa-4082-9306-8a3a6027a5a8 364 0 obj /A 505 0 R /A 623 0 R /K 69 /Pg 28 0 R /Pages 5 0 R endobj >> /Parent 11 0 R >> /S /Normal /Pg 27 0 R /Type /Page /A 550 0 R /P 868 0 R /K 2 /S /Normal /P 822 0 R /TT2 471 0 R /A 819 0 R endobj << endobj /bibliography /P /C /Heading#201#2CHeading#201#20Char /K 65 /K 3 /Pg 28 0 R /K 97 /C /Normal /Resources << /K 9 /C /Normal The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. >> << << /A 893 0 R << /P 14 0 R >> /C /bibliography >> /K 8 /P 956 0 R /Resources << /Pg 28 0 R >> /Pg 28 0 R A Stakeholder Perspective for Analyzing Marketing Relationships - Springer endobj << /Pg 28 0 R /A 821 0 R /URI (http://scholarworks.lib.csusb.edu/ciima?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /P 14 0 R /P 14 0 R /Pg 27 0 R /P 14 0 R endobj /A 580 0 R << endstream endobj 46 0 obj <> endobj 50 0 obj <>/Type/Page>> endobj 1 0 obj <>/Type/Page>> endobj 7 0 obj <>/Type/Page>> endobj 13 0 obj <>/Type/Page>> endobj 20 0 obj <>/Type/Page>> endobj 26 0 obj <>/Type/Page>> endobj 33 0 obj <>/Type/Page>> endobj 39 0 obj <>/Type/Page>> endobj 40 0 obj <> endobj 41 0 obj <> endobj 44 0 obj <>/Filter/CCITTFaxDecode/Height 3254/Length 1495/Subtype/Image/Type/XObject/Width 2076>>stream << /Pg 27 0 R endobj 64 0 obj endstream endobj 53 0 obj <> endobj 42 0 obj <>stream << endobj >> /Pg 28 0 R endobj /P 14 0 R << /ProcSet [/PDF /Text] endobj /K 36 /C /Normal /Pg 27 0 R /Pg 27 0 R /P 603 0 R /ProcSet [/PDF /Text] 24 0 obj endobj endobj >> >> /TT1 469 0 R /Pg 28 0 R /ProcSet [/PDF /Text] /A 547 0 R 263 0 obj /C /author /A 513 0 R 220 0 obj endobj /S /Normal /S /InlineShape /Resources << endobj /Usage << >> /C /Normal endobj /Pg 28 0 R /Type /Page /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /MediaBox [0 0 612 792] /C /Normal /K 36 192 0 obj endobj endobj 258 0 R 259 0 R 260 0 R 261 0 R 262 0 R 263 0 R 264 0 R 265 0 R 266 0 R 267 0 R /C /Normal >> endobj /C /Normal >> >> << /C /Normal 360 0 obj /P 14 0 R >> 338 0 obj >> /C /abstract Robert M. Morgan & Shelby D. Hunt The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. << /P 985 0 R /C /Normal endobj /P 894 0 R endobj 334 0 obj /P 922 0 R << 31 0 obj /Subtype /Link /Body#20Text /P /K 23 >> << Re-Examination of the Commitment-Trust Theory The main aim of the research presented here has been to test the generalisability of the KMV model. 170 0 obj 144 0 obj /C /bibliography << >> << >> /C /Normal << /Length 4014 /CropBox [0 0 612 792] 298 0 R 299 0 R 300 0 R 301 0 R 302 0 R 303 0 R 304 0 R 305 0 R 306 0 R 307 0 R << endobj /P 773 0 R /Pg 28 0 R /C /Normal << /K 112 /Rect [354.784 97.5415 430.2 105.5495] 15 0 obj << >> /Pg 28 0 R /Type /Page /A 972 0 R endobj endobj << /S /Normal endobj endobj endobj >> endobj /S /Normal /K 49 PDF The Effects of Relationship Commitment and Trust on Business to - CORE /C /Normal 107 0 obj endobj 310 0 obj Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in endobj /P 14 0 R 166 0 obj /S /Normal endobj >> /P 918 0 R 327 0 obj /C /Normal /EndIndent 0.0 /Pg 27 0 R 115 0 obj << /S /Normal << /P 662 0 R 7 [342 0 R 343 0 R 344 0 R 345 0 R 337 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R /ProcSet [/PDF /Text] /P 14 0 R /CS0 [/ICCBased 466 0 R] endobj >> 2011-04-06T23:10:02+01:00 /Pg 28 0 R /S /Normal /C /bibliography endobj 10 0 obj 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R >> >> /Pg 27 0 R /Pg 27 0 R /S /Normal 70 0 obj /Pg 27 0 R >> /K 3 /Font << endobj /S /Normal /Pg 28 0 R /P 908 0 R /C /Normal /P 14 0 R >> Journal of Business & Industrial Marketing. /C /Normal endobj >> 161 0 obj endobj << >> 126 0 obj endobj R T. 1994, the journal of marketing. endobj /A 766 0 R /S /Normal /A 869 0 R /Pg 27 0 R /S /Normal /Type /Metadata << /P 14 0 R /Pg 21 0 R /S /Normal >> Moreover, creating and maintaining successful supply relationships is a complicated process that is very dependent on the interactions of people involved. << 348 0 obj >> >> endobj 2015-04-21T17:49:32-07:00 77 0 obj /XObject << endobj /Pg 27 0 R << Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers' intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. uuid:f53a5dd2-3627-43d6-a250-2a7c8ce6e154 >> /A 984 0 R /C /Normal The Commitment-Trust Theory of Relationship Marketing Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practi After conceptualizing relationship marketing and discussing its ten 99 0 obj /C /bibliography /S /Normal By using our site, you agree to our collection of information through the use of cookies. View PDF; Download full issue; Procedia - Social and Behavioral Sciences . endobj /P 14 0 R endobj << >> /Type /Page /S /Normal << /A 696 0 R << << >> << endobj /P 14 0 R /Pg 28 0 R << /P 687 0 R /Pg 28 0 R /K 51 /C /Normal /K 24 /K 6 /P 14 0 R /Pg 26 0 R /Pg 28 0 R /K 103 /C /Normal /C /Normal << 287 0 obj /K 39 /A 812 0 R /K 18 /P 14 0 R endobj /Pg 27 0 R endobj 363 0 obj /Type /Page /SpaceBefore 12.0 /EndIndent 0.0 endobj /Resources << 322 0 obj /P 761 0 R 41 0 obj /GS0 467 0 R /Pg 31 0 R endobj /P 660 0 R endobj /K 89 163 0 obj /ProcSet [/PDF /Text] >> endobj /P 14 0 R Influence of Front-desk Staff Service Quality on Students' Affective /MC0 472 0 R /P 14 0 R /Pg 28 0 R /C /Normal /P 775 0 R 211 0 R 212 0 R] endobj endobj /K 27 /K 3 endobj 213 0 obj 214 0 obj << The framework aims to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction.. << endobj /C /Normal /C /Normal 341 0 obj endobj endobj /A 507 0 R /A 509 0 R /P 795 0 R endobj /S /Normal endobj /SpaceBefore 12.0 endobj >> /S /Normal << /StructParents 4 endobj >> /P 739 0 R /C /Normal /P 654 0 R T /Pg 26 0 R << << /S /Normal /CS0 [/ICCBased 466 0 R] /MediaBox [0 0 612 792] /Font << endobj << /P 616 0 R /A 553 0 R 436 0 obj >> /Rect [123.813 144.141 303.606 153.15] /Pg 28 0 R /A 529 0 R /P 14 0 R >> YnAd. /A 605 0 R /S /Normal /S /Normal /K 27 351 0 obj endobj /P 14 0 R /P 14 0 R /Pg 27 0 R /Border [0 0 0] /S /Normal /K 66 /A 732 0 R /C /Normal << /S /Normal /Pg 27 0 R The Commitment-Trust Theory of Relationship Marketing quickly became a hit, not just in academic circles, but among senior business executives who were trying to identify why people were likely to do business with you.. Morgan and Hunt realised that long-term business relationships are built on a mutual and cooperative working relationship between two partner firms.

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