, the brand is effectively doubling down on its menswear market in China with a promising young Gen Z talent. Louis Vuitton has put together a prestigious roster of celebrity ambassadors globally over the years. Between both hands, she clutched a Capucine handbag in topaz blue, mirroring the Mediterranean backdrop. Lee shared a few snaps of himself in sharp suits on his Instagram account (@from_jjlee). Louis Vuittons focused celebrity strategy has increased social media conversation around its red-carpet appearances, according to Brandwatch. Whats more iconic than a Bond character driving in an Ashton Martin? Zendaya has officially joined Louis Vuitton as a brand ambassador and is serving as the face of the Capucines bag. All investors have signed shareholders documentation guaranteeing BoFs complete editorial independence. And Louis Vuitton, which generates more revenue a year than any other luxury label, can simply afford to outspend most of its competitors. In fact, his fellow bandmate, Suga was named as Maison Valentinos new ambassador, of which he will be fronting Essentials campaign. Jungkook takes centre stage as Calvin Kleins newest global brand ambassador sending fans into a frenzy. She and costar Timothe Chalamet Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. At Cannes, it wasnt Connelly but Bollywood superstar Deepika Padukone who became Vuittons first Indian ambassador earlier this year who generated a whopping seven out of the top 10 posts mentioning the brand, helping the LVMH-owned juggernaut earn more than $20 million in media value, according to tracking firm Launchmetrics. 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Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from Her World. #FathersDay #EleganceisanAttitude, A post shared by Longines (@longines) on Jun 3, 2019 at 7:33am PDT. Due to its popularity, iQiyi gained nearly 100 million new users in August from being the shows streaming exclusive platform. For decades now, celebrities have been known to endorse luxury brands. Best known as one of the most well-dressed celebrities in town in Hollywood, John Travolta and the Swiss watchmakers Breitling partnership is one to learn from. However, as the influence of the American film industry wanes, with fewer people going to the movies and watching Hollywood awards shows, Vuitton appears to be shifting its strategy. This partnership became even more concrete and fruitful when in 2018, LV introduced Emma Stone as the new face of the brand. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Glamour may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. . This campaign marks the latest of Jennies ongoing collaboration with the fashion house. LV and BTS recently released a spin-off fashion film dedicated to AWs 2021 menswear collection modelled by the globes biggest boy band with millions of followers. Louis Vuitton called BTS "one of the most renowned and influential groups in the world" in a press release announcing the ambassadorship. Since 2013, the brand has earned 86,500 mentions around the Academy Awards, compared to 168,000 for Chanel and 241,000 for Dior, according to tracking firm Brandwatch, mostly because Chanel and Diors stars tend to be bigger and are nominated for and win more Oscars. She was also previously the face of Lancel bags in China. Woo Sung was appointed as one of the Ambassadors of Elegance and if youve seen him in any interviews, youll immediately understand why the title is so befitting of him. Maison Valentino and creative director Pierpaolo Piccioli have always been supportive of this kind of diversity, which I also believe in., He also added I consider it a joy to become a Valentino Di.Vas, and Im sincerely delighted to be able to be a part of the Maison Valentino Essentials campaign., A post shared by Valentino (@maisonvalentino). He is also part of the hip-hop crew Fanxy Child, which consists of artists Dean, Crush, Penomeco, millic and Stay Tuned. Zendaya wore a chic black mini What stays iconic about this partnership is that she was just a 22-year-old actress in 2007 when this partnership started and is still one of the leading ambassadors for the luxury fashion house for their makeup and fragrance range. Thats on top of striking deals with stylists, who frequently charge brands fees of several thousand dollars a day to ensure their dresses make it onto the red carpet. Louis Vuitton and other brands including Maybelline have done well to tap Wangs stratospheric rise, though Vuitton has been charting his journey and working with the star for 4 years. Not only making this partnership unique but also partnering with the actors over the years who have played the character of James Bond. With his winning spree towards becoming a tennis legend, he has bagged many tournament titles and lucrative sponsorships, one of which has been with the affluent luxury watch brand Rolex. He was seen sporting the Star Legacy Full Calendar in Itaewon Class. Kendall Jenner steps out in sheer blue dress amid Bad Bunny romance, Gayle King says she doesnt have a desire to retire: I want more work, Mariah Carey celebrates Moroccan and Monroes 12th birthday: My babies, Barry Manilow, Bruce Sussman on really surreal show finally coming to Broadway, Taylor Swift's Atlanta ticket prices are dropping big time. Published by SPH Media Limited, Co. Regn. Model-turned-actress Jung HoYeon, who catapulted to international fame in K-drama Squid Game, is now one of Louis Vuittons global ambassadors. For decades now, celebrities have been known to endorse luxury brands. 2 days ago, by Lindsay Kimble An event built on viral moments is unlikely to move the discourse around stealth wealth forward. "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us," the group said in their own statement. These celebrities range from movie stars to singers, globally known models, pro athletes, and leading social influencers. But opting out of some of these cookies may have an effect on your browsing experience. If youve watched All Of Us Are Dead on Netflix, then you would be familiar with this star. Audrey is one of the most iconic fashion influencers known to this date. This week, Burberrys chairman took the UK prime minister to task over his decision to eliminate tax-free shopping for tourists, calling Britain the least attractive shopping destination in Europe.. To be sure, there are big names in Louis Vuittons celebrity mix. Since then, Hanni has represented the brand well at events in Seoul and she even attended the Gucci show in Milan too. From the likes of Hollywoods Millie Bobby Brown and Bradley Cooper, Bollywood star Deepika Padukone. 2 days ago. 2022 The Business of Fashion. One of South Koreas top models, Jung HoYeon, 28, had previously strutted the runway for Louis Vuitton during Paris Fashion Week in March 2021. To revisit this article, visit My Profile, thenView saved stories. At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also [tdc_zone type=tdc_content][vc_row][vc_column][td_block_trending_now limit=3][/vc_column][/vc_row][vc_row tdc_css=eyJhbGwiOnsiYm9yZGVyLXRvcC13aWR0aCI6IjEiLCJib3JkZXItY29sb3IiOiIjZTZlNmU2In19][vc_column width=2/3][td_block_slide sort=featured limit=3][td_block_2 border_top=no_border_top category_id= limit=6 td_ajax_filter_type=td_category_ids_filter ajax_pagination=next_prev sort=random_posts custom_title=SEA MOSS RECIPES][td_block_1 border_top=no_border_top category_id= sort=random_posts custom_title=SEA MOSS BEAUTY][td_block_ad_box spot_id=custom_ad_1][td_block_15 category_id= limit=8 sort=random_posts custom_title=SEA MOSS HEALTH BENEFITS][/vc_column][vc_column width=1/3][td_block_social_counter custom_title=STAY CONNECTED facebook=tagDiv twitter=tagdivofficial youtube=tagdiv border_top=no_border_top][td_block_9 custom_title=LIFESTYLE border_top=no_border_top category_id= ajax_pagination=next_prev sort=random_posts][td_block_ad_box spot_id=sidebar][td_block_2 sort=random_posts limit=3 category_id= custom_title=SEA MOSS BUSINESS][td_block_title][td_block_10 limit=3 custom_title= border_top=no_border_top tdc_css=eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yMCJ9fQ==][/vc_column][/vc_row][/tdc_zone], Designed by Elegant Themes | Powered by WordPress. The South Korean actor and model made a comeback at The Sound Marker exhibition in Seoul after his recovery from nasopharyngeal cancer. Rolex is known to have been at the forefront of golfing long before Tiger Woods came along and became one of the brands ambassadors. Tom Fords instead newly launched eyewear collection is named after celebrated actress Farrah Fawcett. Sharing the same passion for timeless style and the contemporary spirit of the brand, Joy stated I am honoured to be Tods brand ambassador. Our most popular articles you may have missed. The most iconic k-pop boy band, BTSs partnership with LV, has been a strong force of influence. If an iconic partnership lasted over a decade, this is at the top of the list. She was an inspiration for Givenchy to create a perfume Linterdit. Necessary cookies are absolutely essential for the website to function properly. It adds that the band's "ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House". And if theres anything that sets him apart from other ambassadors, its that he injects his personal style into any piece he wears. Roger Federer for Rolex My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. On 11 November 2021, Lee Jung-jaes agency announced that he was appointed as Guccis global ambassador. #JLCandCinema: Actor Lee Byung Hun attended our Venetian Dinner wearing the Jaeger-LeCoultre Polaris Chronograph. We've received your submission. All rights reserved. The promotion will start rolling out on May 26 in the U.S. "The embarrassment is just going to keep growing over this," Laura Harth, the campaign director at Safeguard Defenders, told Newsweek. also generated 8.33 billion views on Weibo, with Wang personally gaining 4.81 million followers on Weibo and 6.87 million followers on Douyin during the shows broadcast. If a major star suddenly becomes available, the budget can be found. Still, it is more focused on the effectiveness of the business and marketing communication strategy which requires a thorough R&D, development of the concept, management and sustenance of the image built as a collective by both the celebrity and the brand. A fine example of this is Daniel Craig for Ashton Martin., A few more iconic luxury products that came with celebrity partnerships in the yesteryears were that of, Guccis Jackie bag named after Jackie Kennedy, Hermes Kelly and Birkin bags both named after actresses Grace Kelly and Jane Birkin. For more information read our Terms & Conditions. 2 days ago, by Victoria Edel You may have known him back in 2009 for his lead role in the ever-so-popular K-drama, Boys Over Flowers, or even The Heirs which aired back in 2013. And honestly, with his modelling roots, were not surprised that the brand had set its eyes on him! Venturing into celebrity endorsements and ambassadorship is one way to enhance the brands image, build curiosity around a new launch, and connect with your consumers. Read more:Indian medal winners at Commonwealth Games, 2022 Born on December 20, 1998, Wang found fame by winning Youkus variety show Super Idol in 2017. While the band is known for their runway-ready looks in music videos and on red carpets and previously worked with sportswear brands Puma and Fila this marks their first time serving as ambassadors for a luxury label. Here, the star is fronting the 2021 Tiffany Hardwear collection. "#BTS for #LouisVuitton. The members of BTS continue to take the fashion scene by storm fronting multiple global campaigns and landing various ambassadorships with powerhouses. The South Korean actor needs no introduction, and even if youre not familiar with him, then you wouldve probably at least seen him in advertisements for Lazada. Nicolas Ghesquire has enlisted a stacked team of actors, musicians, and athletes for Louis Vuitton's spring/summer 2021 campaign. On January 6, ADOR also released pictures of the star modelling Burberrys Spring/Summer Pre-Collection. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. In response to his ambassadorship, the superstar says, I am very delighted to be a Friend of Jaeger-LeCoultre, with a long history of 188 years and great watchmaking expertise. On Friday, Louis Vuitton announced K-pop supergroup BTS as the newest ambassadors for the French fashion house. The shows hashtag # (Love Between Fairy and Devil) also generated 8.33 billion views on Weibo, with Wang personally gaining 4.81 million followers on Weibo and 6.87 million followers on Douyin during the shows broadcast. Honored to be a Diors Global Ambassador! Indian celebrities as brand ambassadors that just make sense: Ranveer Singh for Gucci x Adidas Gucci and Adidas, two big names in their respective fields, joined hands to curate a collection of some impressive pieces. She was the face of the fragrance collection Les Perfume Louis Vuitton and has been seen in multiple ads showcasing the brands high-end designer clothing and purses. At the 2022 Oscars, it dressed eight. brand ambassador, chinese actors, Dylan Wang, iqiyi, louis vuitton, Love Between Fairy And Devil. Dylan Wang for Louis Vuitton x Yayoi Kusama campaign, 2023. Top brands like Vuitton work with their biggest stars for five or 10 years, sometimes longer fragrance advertisements may run for decades but industry sources say that Ghesquire in particular pounds the pavement to ensure these partnerships feel genuine, not only building friendships with the stars but also their stylists by spending time in Los Angeles, where most of them live. Last month, Wang won Actor of the Year at China Esquires Man At His Best event and was named one of China GQs Men of the Year after being featured in both fashion magazines. But what does being a Louis Vuitton ambassador entail? Necessary cookies are absolutely essential for the website to function properly. Big marketing budgets certainly help. So, who is the handsome 24-year-old actor with over 17 million Weibo followers? Check out Osaka, Chloe x Halle, Jaden Smith, Emma Stone, and more in the new Louis Vuitton campaign below. Actress #JunJiHyun wearing the Alexander McQueen Story Shoulder bag with the AW20 pre-collection, launching on the 25th June. Discover the #McQueenStory collection via the link in our bio. #McQueenSS20 #AlexanderMcQueen, A post shared by Alexander McQueen (@alexandermcqueen) on Jun 17, 2020 at 10:30am PDT. BTS is now expected to team up with Louis Vuitton for special projects and will be styled by the luxury brand pieces for public appearances. She was the face of the fragrance collection Les Perfume Louis Vuitton and has been seen in multiple ads showcasing the brands high-end designer clothing and purses. Yes, that means an exciting new interstellar adventure, but it also means more great press looks from the franchises stars Zendaya and Timothe Chalamet. Kristen has been the brand ambassador for Chanel since 2013 and has been making waves on the red carpet at many events for years. On Friday, Louis Vuitton announced K-pop supergroup BTS as the newest ambassadors for the French fashion house. Shes soft, strong and elegant all at once. Excited to be a part of the Houses story, Chan-young also states that he is thrilled to be an ambassador for Coach, and he also mentioned that the brand fits his personal style and inspires him. One of South Koreas top models, Jung HoYeon, 28, had previously strutted the runway for Louis Vuitton during Paris Fashion Week in March 2021. That official post received more than 1 million reposts and nearly 680,000 You have the right to access, rectify, and delete data concerning you. Louis Vuitton womenswear designer Nicolas Ghesquire and actress Jennifer Connelly have developed a close friendship over the years; hes dressed her for dozens of red carpets and other appearances in dazzling, if sometimes polarising, custom designs. Kristen has been the brand ambassador for Chanel since 2013 and has been making waves on the red carpet at many events for years.
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