NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. Viewership has been down for each and every one of NASCAR's events prior to Sunday's race and over the last five races, those numbers have been significantly lower with each of them 12% or. Looking at the change of viewership from a 1 oclock start time to a 3 oclock start, it seems almost silly not to cater to that audience where you have a bigger opportunity for growth. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. This is a BETA experience. I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. By the measurements used today, NASCAR then is in a very good place. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. I wont disclose exact numbers, but there were 23 new brands that were not in the sport in 2019 that are buying ads for Fox today. I probably would have been in a different position if the rights deal came up in 2018. This will flip essentially in 2022; 19 races will be on a network and 17 races will be on cable. And, obviously, the network window is increasing as well. The next evolution in viewing habits is streaming. Brilliant. 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So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? Every single playoff stretch since the 2014 season has seen a decrease in viewership. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. The network windows and broadcast windows have never been more important than they are in 2021. If people want to watch a race, they will tune in to see the action. (Photo by Jonathan Ferrey/Getty Images). Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. You can contact him here or on the Sports Media Watch Twitter page. UPDATE: Sunday's NASCAR Cup Series at Phoenix scored a 2.8 rating and 4.6 million viewers on FOX, down 15% in ratings and viewership from last year (3.3, 5.4M), down 30% and 31% respectively from . Prior to 2019 ratings are also across NBC and NBCSN. Is that fair to say? The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway Related: Phoenix race results from March 13, 2022 (NASCAR Cup . Show publisher information Certainly, theres not a lot of sports properties that are on our scale that can tell that story. This statistic is not included in your account. I love the sport and breaks my heart to watch it spiral downward .. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. A shot that shows the overall value sponsors receive. Related: NASCAR power rankings during the 2023 season. What does that present for NASCAR in terms of going out and trying to capture an audience? I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. For us, we are a linear TV property today. It does not include any additional numbers from the networks. So if you can say that it's you and the NFL in terms of stability of your audience. With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. * Asterisk indicates race was postponed to Monday. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). Average U.S. TV audience of NASCAR races 2019. More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Chase Elliott, for example, recently voiced his opinion on the matter. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. They do. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. [Online]. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. NASCAR TV ratings were once the darlings of the sport. In some ways the Recession came at a most inopportune time for sports TV. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. You may opt-out by. NBC did the best with what it was given, really, but there were few compelling storylines. As a Premium user you get access to background information and details about the release of this statistic. I think theyve been really great partners. This year's race at . However, the 2022 season represented very notable numbers. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. It would have been nice to have heard more during the championship race from Earnhardt. You mentioned evolution. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, according to Nielsen and digital data from Adobe Analytics,. Certain segments of fans, and media, began to cry that sky was falling. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. Steve Phelps said, We are going to have our most successful year on TV, weather permitting, that weve had in a long, long time. Hes very bullish on 2022 and where he thinks the ratings are going to be. Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. If you are an admin, please authenticate by logging in again. Read more And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Date: Sunday, April 30 Time: 1 p.m. There are certain deals that we could not do. Gone are the days when a fan would tune in to a broadcast or cable channel to see their favorite sporting event or teams, as many leagues around the globe have signed rights fees with streaming platforms like ESPN+, Amazon, Peacock, Paramount+ and a plethora of others. There is a lot of tradition in these race lengths. Going against the NFL in the fall can be a tough proposition. You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California.

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