After two years on the trading floor she joined American Health Associates, a private clinical laboratory company in South Florida as Chief Operating Officer. Simply choose a product and select the Subscribe & Save option to save 10%. Revealing more about its ingredients, she says that they use Michigan-grown blueberries, which contribute to its bitter earthiness.. Do Not Sell or Share My Personal Information. Follow your gut and dont be scared. You can always create your own variety pack as well! To find it, try running your finger along the bottom of the cup and you should be able to feel it! Ashley and Kat developed this product after realizing that the market lacked a healthy food alternative, especially for busy individuals. Ready to pioneer a better way than sugary, processed and artificial. A rolled oat that is soaked in house-made almond milk, the panel eventually opens the packaging to give it a try. MUSH founders Katherine Thomas and Ashley Thompson met while working in finance and soon bonded over their love of health food. The container is recyclable and BPA-free. Realizing how difficult it was to fuel themselves with genuinely healthy food on a day-to-day basis, they began to explore different options. After making a deal on Shark Tank and appearing on the show, the sales suddenly rose and they were getting orders continuously, they received so many orders that they were out of the packaging. Two months after the "Shark Tank" episode appeared, MUSH was inundated with thousands of orders, and Thompson and Thomas pulled 10 consecutive all-nighters to get the orders out. Due to the perishable nature of the product, we do not accept returns. Contact us: [emailprotected]. Currently, on Facebook, Mush Foods has an average rating of 3.6-stars out of over 140 reviews. It costs them $3.9 per packet and they sold it for 70 to 80 cents per unit, from where the firm manages to earn a huge amount of Revenue. The duo further elaborated on the health benefits of their product, stating that Mush is protein-rich, delectable, dairy-free, and ready to eat. Will Kat and Ashley be returning to Shark Tank for an update sometime soon? MUSH 8 years Co-Founder 2019 - Present4 years San Diego, California, United States Co-Founder | COO 2015 - 20194 years San Diego, California, United States Co-Owner Bump Coffee 2019 -. serving cup you can grab on the go? Following their appearance on Shark Tank, the company was inundated with a large number of ordersin fact, they had received so many that they had run out of their iconic pod containers. Since then, the company has secured additional funding from Peter Rahal, co-founder of RXBar and leader in the consumer packaged goods space. Ready-to-eat overnight oats. They first met in the financial industry. All rights reserved. Seconds later, Mark expresses that he disagrees. Dunning Kruger effect: Why it matters in business? They found that people are ready to spend lots of money on clothes, shelter, etc. On the other hand, Kat was an avid food lover and wanted to create a nutritional solution for busy individuals. For the value and convenience that they provide, he believes that the price point isnt too high. The founders of Mush, Ashley Thompson and Kat Thomas of San Diego, California, pitched their packaged food business on Shark Tank in November 2017. We are proud of our humble beginnings. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. All rights reserved, Behind The Scenes Look: OVER $500,000 with One Affiliate, $300,000 for 10% + unlimited line of credit. Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. The experience left an indelible mark on her, and she cultivated a strong belief that better outcomes begin with better food. It was actually quite difficult to find foods that were delicious, healthy, and satiating, said Ashley Thompson, CEO and Co-Founder of MUSH. "You Mushers know how incredible MUSH is. Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. Anywhere. The hope is that you'll add value to their life, and them to yours. The firm gradually experimented with the local farmers market in San Diego but expanded its reach to major chains like Whole Foods in 2018.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-leader-4','ezslot_16',177,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-4-0'); After generating $120,000 in sales in 2017 and introducing their products at Whole Foods, Kat and Ashley approached the Shark Tank platform to bag a deal with some of the industrys biggest and most successful minds. Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? Happy shopping! Ashley and Kat Thomas appeared with a nutritious and healthy idea of Mush Oatmeal in the 12th episode of Shark Tank season 9. The business partners believed the industry needed to shift, and so they created MUSH to bring more wholesome, nourishing products to busy professionals, athletes, and all those looking to eat healthier (via Shark Tank Tales). Asked how they had come up with the mush thing together, Kat says that they were talking one day when the topic of healthy foods came up. However, it would be best to cook Mush Oatmeal on a microwave or stovetop at 30-second intervals. You just need the courage for the next best step. Our Story Start even if you don't know how. But what if we told you that you can purchase pre-made overnight oats that come in a variety of flavors (like coffee coconut, apple cinnamon, dark chocolate, and more) and are individually packaged in a 5 or 6 oz. Mush Oatmeal has surpassed more than $2 million in sales since the Shark Tank episode with an update segment (1102) in the 11th season on the show. The Coolest Breakfast. MUSH. Rich in protein and fibre. Competitors of Mush have emerged and can also create a huge impact on its production and sales in the market. The founders of Mush are Kat Thomas and Ashley Thompson. Mush is a healthy oatmeal product containing beta-glucan fiber that improves cholesterol reduction and insulin resistance. As it is sugar-free, No cooking is required meal which automatically increases the customer market. She lives in Dallas and is doing fine now. Coming back into the discussion, Mark lets the founders know that he is also willing to make them a dealthat is, $300,000 for a 10% stake in addition to an unlimited line of credit. Store locator The Coolest Breakfast. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. While many agree that it is one of the best overnight oatmeal products available on the market, several users have noted that the company is relatively slow, in that there is often a multi-week per order. This article "MUSH (Overnight Oats)" is from Wikipedia. They currently have their product on Amazon. Since appearing on Shark Tank, Mush has continued to expand its product line and distribution and has become a popular breakfast option for health-conscious consumers. Ashley Thompson is the founder and CEO of MUSH. The apple cinnamon has the nostalgic taste of oatmeal my grandmother used to make on the stovetop. Want to find healthy, protein-packed MUSH overnight oats at a store near you? Mark intervened, citing that Mush offered superior quality and convenience over other food products, and the retail price was justifiable. MUSH oats are designed to be enjoyed at any time of the day you're looking for a boost of flavor and nutrients, but it's especially great for breakfast and post-workout since it offers lots of fiber and protein to fill you up. In 2017 Kat and her business partner, Ashley, appeared on ABC's "Shark Tank" where they secured funding from Mark Cuban in exchange for 10% of the company. On the personal side, health issues forced MUSH co-founder Kat Thomas to step away from her role in the day-to-day operations of the business. Even the instant oatmeal packets contained a whopping 20 grams of sugar. Mush can solve the problems of finding a healthy breakfast in this busy world and will promote digestion and weight loss. Choosing a selection results in a full page refresh. Dont let the simple ingredient list fool you though. Producer of ready-to-eat overnight oats intended to make healthy food convenient and delicious for consumers. Everything you need to know about your Pitch Deck? Each 5 oz serving of Coffee Coconut MUSH contains approximately 27 mg of caffeine. After gathering positive feedback on their product from the farmer market, the duo head to the famed Shark Tank platform to pitch their business plan and hook one shark on board. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. While its just as easy to digest as traditional oatmeal, she highlights the fact that it is packed with much more nutrientsas they havent been cooked off. [2] The product is sold in a single-serving 6 ounce container with a spoon under the lid. Here are the reasons for its failure! As of spring of 2019 Kat has stepped out of the company as COO and today functions as an owner / co founder. If the expiration date is not printed on the lid of the cup, you can find it on the bottom of the cup. Equal parts of oats and water will allow the oats to absorb all the liquid and be slightly al dente. By February 2022, Mush Oatmeal was valued at $4.5 million and still operates in various online and offline stores, providing healthy and nutritious food.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[580,400],'wealthybyte_com-leader-3','ezslot_15',176,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-3-0'); Mush Oatmeal has grown into one of the market leaders in its category, fulfilling millions of orders for various online and offline stores. Facts about Mush Oatmeal and its founders. Furthermore, most of the foods available in the market contain high sugar and spices, which are unhealthy and promote different health conditions. I was diagnosed with stage 1 breast cancer three years after my mother's diagnosis of stage 3 breast cancer. 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